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	<title>China Travel Branding</title>
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	<link>http://www.chinatravelbranding.com</link>
	<description>Making Sense of the Chinese Outbound Travel Market</description>
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		<title>ADVERTISING MONEY CAN BUY!</title>
		<link>http://www.chinatravelbranding.com/2012/01/advertising-money-can-buy/</link>
		<comments>http://www.chinatravelbranding.com/2012/01/advertising-money-can-buy/#comments</comments>
		<pubDate>Wed, 18 Jan 2012 07:37:43 +0000</pubDate>
		<dc:creator>Michael Jones</dc:creator>
				<category><![CDATA[Feature]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[China Branding]]></category>
		<category><![CDATA[China Outbound]]></category>
		<category><![CDATA[Chinese Movies]]></category>
		<category><![CDATA[country branding]]></category>
		<category><![CDATA[destination placement]]></category>
		<category><![CDATA[FIT]]></category>
		<category><![CDATA[independent traveller]]></category>
		<category><![CDATA[japan]]></category>
		<category><![CDATA[outbound]]></category>
		<category><![CDATA[product placement]]></category>
		<category><![CDATA[South Africa]]></category>
		<category><![CDATA[tourism]]></category>
		<category><![CDATA[travel]]></category>
		<category><![CDATA[xu jinglei]]></category>

		<guid isPermaLink="false">http://www.chinatravelbranding.com/?p=375</guid>
		<description><![CDATA[China Traveller &#8211; January 2012
 
Destination Placement in Chinese Movies

The marketing strategy of consumer product placement in film and TV is everything but new and well documented. The most explicit example being Cast Away starring Tom Hanks that was little more than a product placement ad for Wilson, FedEx and Jeep. The placement of destination brands [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>THE YEAR OF QUALITY TRAVEL?</title>
		<link>http://www.chinatravelbranding.com/2012/01/the-year-of-quality-travel/</link>
		<comments>http://www.chinatravelbranding.com/2012/01/the-year-of-quality-travel/#comments</comments>
		<pubDate>Wed, 18 Jan 2012 00:53:35 +0000</pubDate>
		<dc:creator>Michael Jones</dc:creator>
				<category><![CDATA[Feature]]></category>
		<category><![CDATA[ADS]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[China Branding]]></category>
		<category><![CDATA[China Outbound]]></category>
		<category><![CDATA[CNTA]]></category>
		<category><![CDATA[europe]]></category>
		<category><![CDATA[independent traveller]]></category>
		<category><![CDATA[outbound]]></category>
		<category><![CDATA[tourism]]></category>
		<category><![CDATA[travel]]></category>

		<guid isPermaLink="false">http://www.chinatravelbranding.com/?p=368</guid>
		<description><![CDATA[China Traveller &#8211; January 2012 
 
Tour Operator Quality Standards Must Improve In-line With Growing Consumer Expectations

 
Since China first opened up its outbound tourism market almost three decades ago by awarding Approved Destination Status (ADS) to Hong Kong and Macau in 1983, it seems customers have been complaining about the less enjoyable aspects of [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Interview with FutureBrand on the 2009 Country Brand Index, Asia Pacific Chief Growth Officer, Tim Riches</title>
		<link>http://www.chinatravelbranding.com/2009/11/interview-with-futurebrand-on-the-2009-country-brand-index-asia-pacific-chief-growth-officer-tim-riches/</link>
		<comments>http://www.chinatravelbranding.com/2009/11/interview-with-futurebrand-on-the-2009-country-brand-index-asia-pacific-chief-growth-officer-tim-riches/#comments</comments>
		<pubDate>Fri, 27 Nov 2009 04:01:08 +0000</pubDate>
		<dc:creator>Michael Jones</dc:creator>
				<category><![CDATA[Brand Focus]]></category>
		<category><![CDATA[beijing olympics]]></category>
		<category><![CDATA[branding survey]]></category>
		<category><![CDATA[China]]></category>
		<category><![CDATA[country brand index]]></category>
		<category><![CDATA[country branding]]></category>
		<category><![CDATA[country ranking]]></category>
		<category><![CDATA[futurebrand]]></category>
		<category><![CDATA[obama]]></category>
		<category><![CDATA[perceptions]]></category>

		<guid isPermaLink="false">http://www.chinatravelbranding.com/?p=330</guid>
		<description><![CDATA[

China Traveller 
November 2009 
 
 

 
Q: Background on the Country Brand Index?
A: This is the fifth consecutive year of the Country Brand Index study. The methodology is based on a three tier approach relying on 1) research involving approximately 3,000 international business and leisure travellers from nine different countries; 2) an expert panel of 47 persons [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why country branding is no longer a luxury</title>
		<link>http://www.chinatravelbranding.com/2009/11/why-country-branding-is-no-longer-a-luxury/</link>
		<comments>http://www.chinatravelbranding.com/2009/11/why-country-branding-is-no-longer-a-luxury/#comments</comments>
		<pubDate>Fri, 27 Nov 2009 03:32:36 +0000</pubDate>
		<dc:creator>Michael Jones</dc:creator>
				<category><![CDATA[Feature]]></category>
		<category><![CDATA[2010 FIFA World Cup South Africa]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[China Branding]]></category>
		<category><![CDATA[China Outbound]]></category>
		<category><![CDATA[country branding]]></category>
		<category><![CDATA[economic warfare]]></category>
		<category><![CDATA[investment]]></category>
		<category><![CDATA[limited resources]]></category>
		<category><![CDATA[promotion]]></category>
		<category><![CDATA[russia]]></category>
		<category><![CDATA[sovereign wealth funds]]></category>
		<category><![CDATA[tourism]]></category>
		<category><![CDATA[trade]]></category>
		<category><![CDATA[travel]]></category>

		<guid isPermaLink="false">http://www.chinatravelbranding.com/?p=323</guid>
		<description><![CDATA[China Traveller 
November 2009 
 
When I was still at university the buzz at the time was all focused on Samuel P. Huntington&#8217;s controversial book The Clash of Civilizations and the Remaking of World Order which created a bit of a stir as few could have anticipated the 911 attacks and the United State&#8217;s (supported by [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Interview with Cape Town Tourism CEO Mariette Du Toit-Helmbold</title>
		<link>http://www.chinatravelbranding.com/2009/11/interview-with-cape-town-tourism-ceo-mariette-du-toit-helmbold/</link>
		<comments>http://www.chinatravelbranding.com/2009/11/interview-with-cape-town-tourism-ceo-mariette-du-toit-helmbold/#comments</comments>
		<pubDate>Fri, 20 Nov 2009 09:41:02 +0000</pubDate>
		<dc:creator>Michael Jones</dc:creator>
				<category><![CDATA[Thought Leadership]]></category>
		<category><![CDATA[2010 FIFA World Cup South Africa]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[cape of good hope]]></category>
		<category><![CDATA[cape town]]></category>
		<category><![CDATA[cape town tourism]]></category>
		<category><![CDATA[China]]></category>
		<category><![CDATA[China Branding]]></category>
		<category><![CDATA[China Outbound]]></category>
		<category><![CDATA[FIT]]></category>
		<category><![CDATA[independent traveller]]></category>
		<category><![CDATA[Mariette Du Toit-Helmbold]]></category>
		<category><![CDATA[South Africa Tourism]]></category>
		<category><![CDATA[travel]]></category>

		<guid isPermaLink="false">http://www.chinatravelbranding.com/?p=318</guid>
		<description><![CDATA[Co-host city for the 2010 FIFA World Cup South Africa, Cape Town Tourism's CEO Mariette Du Toit-Helmbold takes time out from her hectic schedule to answer questions on China's outbound travel market.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Interview with Magic Cities Germany</title>
		<link>http://www.chinatravelbranding.com/2009/10/interview-with-magic-cities-germany/</link>
		<comments>http://www.chinatravelbranding.com/2009/10/interview-with-magic-cities-germany/#comments</comments>
		<pubDate>Wed, 14 Oct 2009 01:49:23 +0000</pubDate>
		<dc:creator>Michael Jones</dc:creator>
				<category><![CDATA[Brand Focus]]></category>
		<category><![CDATA[ADS]]></category>
		<category><![CDATA[berlin]]></category>
		<category><![CDATA[China Branding]]></category>
		<category><![CDATA[China Outbound]]></category>
		<category><![CDATA[europe]]></category>
		<category><![CDATA[FIT]]></category>
		<category><![CDATA[german cities]]></category>
		<category><![CDATA[germany]]></category>
		<category><![CDATA[hamburg]]></category>
		<category><![CDATA[independent traveller]]></category>
		<category><![CDATA[mono-destination]]></category>
		<category><![CDATA[schengen]]></category>
		<category><![CDATA[tour operators]]></category>
		<category><![CDATA[tourism]]></category>
		<category><![CDATA[travel]]></category>

		<guid isPermaLink="false">http://www.chinatravelbranding.com/?p=312</guid>
		<description><![CDATA[China Traveller 
October 2009 
 
Q: How would you define the Chinese traveler?
A: It is difficult to define as it is changing in China all the time. Ten years ago most of the Chinese outbound travelers were first time travelers, they would usually travel for two weeks and see 10 counties in one stint. More recently [...]]]></description>
		<wfw:commentRss>http://www.chinatravelbranding.com/2009/10/interview-with-magic-cities-germany/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>David Liu on Mainland Tourism to Taiwan</title>
		<link>http://www.chinatravelbranding.com/2009/10/david-liu-on-mainland-tourism-to-taiwan/</link>
		<comments>http://www.chinatravelbranding.com/2009/10/david-liu-on-mainland-tourism-to-taiwan/#comments</comments>
		<pubDate>Mon, 12 Oct 2009 10:27:27 +0000</pubDate>
		<dc:creator>Michael Jones</dc:creator>
				<category><![CDATA[Thought Leadership]]></category>
		<category><![CDATA[ADS]]></category>
		<category><![CDATA[Asia Pacific]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[China Branding]]></category>
		<category><![CDATA[China Outbound]]></category>
		<category><![CDATA[taiwan]]></category>
		<category><![CDATA[tourism]]></category>
		<category><![CDATA[travel]]></category>

		<guid isPermaLink="false">http://www.chinatravelbranding.com/?p=305</guid>
		<description><![CDATA[China Traveller 
October 2009
 
While I am delighted to see Taiwan being awarded with Approved Destination Status (ADS) it appears as if there is little in terms of a concerted effort to promote and attract Mainland travellers to the Island thus far. The granting of ADS was a recent event and as such most stakeholders are [...]]]></description>
		<wfw:commentRss>http://www.chinatravelbranding.com/2009/10/david-liu-on-mainland-tourism-to-taiwan/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Calm Before the Storm</title>
		<link>http://www.chinatravelbranding.com/2009/08/calm-before-the-storm/</link>
		<comments>http://www.chinatravelbranding.com/2009/08/calm-before-the-storm/#comments</comments>
		<pubDate>Tue, 18 Aug 2009 06:23:24 +0000</pubDate>
		<dc:creator>Michael Jones</dc:creator>
				<category><![CDATA[Feature]]></category>
		<category><![CDATA[ADS]]></category>
		<category><![CDATA[Asia Pacific]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[China]]></category>
		<category><![CDATA[China Branding]]></category>
		<category><![CDATA[China Outbound]]></category>
		<category><![CDATA[crisis]]></category>
		<category><![CDATA[crisis communications]]></category>
		<category><![CDATA[disaster]]></category>
		<category><![CDATA[epidemic]]></category>
		<category><![CDATA[FIT]]></category>
		<category><![CDATA[h1n1]]></category>
		<category><![CDATA[independent traveller]]></category>
		<category><![CDATA[outbound]]></category>
		<category><![CDATA[poltical protest]]></category>
		<category><![CDATA[resorts]]></category>
		<category><![CDATA[risk management]]></category>
		<category><![CDATA[sars]]></category>
		<category><![CDATA[thailand]]></category>
		<category><![CDATA[tourism]]></category>
		<category><![CDATA[travel]]></category>
		<category><![CDATA[Turkey]]></category>

		<guid isPermaLink="false">http://www.chinatravelbranding.com/?p=298</guid>
		<description><![CDATA[China Traveller 
August 2009 
 
While health officials continue to caution that H1N1 swine flu remains a serious risk to all nations one would be forgiven for thinking otherwise considering the lax attitude adopted by seemingly all travellers today. The shock of worst case scenario swine flu projections no doubt caused initial self restricting measures but [...]]]></description>
		<wfw:commentRss>http://www.chinatravelbranding.com/2009/08/calm-before-the-storm/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Interview with Small Luxury Hotels of the World</title>
		<link>http://www.chinatravelbranding.com/2009/08/interview-with-small-luxury-hotels-of-the-world/</link>
		<comments>http://www.chinatravelbranding.com/2009/08/interview-with-small-luxury-hotels-of-the-world/#comments</comments>
		<pubDate>Tue, 18 Aug 2009 05:58:36 +0000</pubDate>
		<dc:creator>Michael Jones</dc:creator>
				<category><![CDATA[Thought Leadership]]></category>
		<category><![CDATA[alison roberts-brown]]></category>
		<category><![CDATA[Asia Pacific]]></category>
		<category><![CDATA[australia]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[China]]></category>
		<category><![CDATA[China Branding]]></category>
		<category><![CDATA[China Outbound]]></category>
		<category><![CDATA[eco-resorts]]></category>
		<category><![CDATA[extravaganza fair]]></category>
		<category><![CDATA[FIT]]></category>
		<category><![CDATA[han's royal garden]]></category>
		<category><![CDATA[independent traveller]]></category>
		<category><![CDATA[luxury hotel]]></category>
		<category><![CDATA[luxury institute]]></category>
		<category><![CDATA[millionaire fair]]></category>
		<category><![CDATA[nine dragons hill polo club]]></category>
		<category><![CDATA[outbound]]></category>
		<category><![CDATA[pudi boutique hotel]]></category>
		<category><![CDATA[small luxury hotels of the world]]></category>
		<category><![CDATA[tourism]]></category>
		<category><![CDATA[travel]]></category>
		<category><![CDATA[wuzhen clubhouse]]></category>

		<guid isPermaLink="false">http://www.chinatravelbranding.com/?p=293</guid>
		<description><![CDATA[China Traveller 
August 2009
 
Q: China expansion plans? 
A: We have noticed an increase in the number of hotel applications from China, which is a reflection of the growing maturity of the market and the subsequent proliferation of luxury boutique hotels across the country. SLH added three Chinese hotels to its 2008 global portfolio and we [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Interview with VisitScotland</title>
		<link>http://www.chinatravelbranding.com/2009/08/interview-with-visitscotland/</link>
		<comments>http://www.chinatravelbranding.com/2009/08/interview-with-visitscotland/#comments</comments>
		<pubDate>Tue, 18 Aug 2009 05:11:17 +0000</pubDate>
		<dc:creator>Michael Jones</dc:creator>
				<category><![CDATA[Brand Focus]]></category>
		<category><![CDATA[ADS]]></category>
		<category><![CDATA[Asia Pacific]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[castle]]></category>
		<category><![CDATA[China]]></category>
		<category><![CDATA[China Branding]]></category>
		<category><![CDATA[China Outbound]]></category>
		<category><![CDATA[edinburgh]]></category>
		<category><![CDATA[europe]]></category>
		<category><![CDATA[FIT]]></category>
		<category><![CDATA[golf]]></category>
		<category><![CDATA[luxury hotel]]></category>
		<category><![CDATA[Michelin]]></category>
		<category><![CDATA[poling lee]]></category>
		<category><![CDATA[resorts]]></category>
		<category><![CDATA[scotland]]></category>
		<category><![CDATA[shanghai]]></category>
		<category><![CDATA[tourism]]></category>
		<category><![CDATA[travel]]></category>

		<guid isPermaLink="false">http://www.chinatravelbranding.com/?p=288</guid>
		<description><![CDATA[China Traveller
August 2009
 
Q: How would you define the Chinese traveler for the Scotland market?
A: 40% of our travellers from China are made up of business travellers and other short-term travellers. Another large component includes scholars. We receive on average around 10,000 Chinese travellers per year, basically, 10-15% of Chinese travellers who go to the UK [...]]]></description>
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		<slash:comments>0</slash:comments>
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